1. Plan your search engine optimization
Before you start to search engine optimize your website, you need to plan and lay out a strategy. Then you will not have to do twice the work, and you have something to go on when optimizing.
We imagine that you are new to SEO. You want to be number one when you google “accounting”, that everyone in the industry. You have to start by being realistic. When you bet on the word “accounting” are competing with the whole of the UK. There are hundreds of accounting firms that are bigger than you and who are investing lots of time and money to be high on so general keywords.
To do well on Google, you need to find a niche you. Therefore, it is perfect to start locally. There are many other accounting firms in Blackpool? Some are bigger than you? How work the other? What words appear they? What do those who are good at their websites? Have good eye on the competition so it will be easier to compete.
What keywords should you invest in?
Think about the words you want to appear on. What can your potential customers might search? How do you look yourself on Google? Put yourself in your customer’s situation. Someone who is looking for help with accounting in Blackpool can the example search for “accounting Blackpool”, “help with accounting in Blackpool” or “accounting firm in Blackpool”.
You can find a niche you further by focusing on keywords that have to do with more specific services you offer. It is easier to be high on words that fewer betting on.
2. Produce unique content
Give the visitor value and reason to return
Google recognizes when unique content is produced and reward sites that continually publish this. Giving your visitors something of value (how-to articles, tips, industry news) is not only great for visitors but also for your positions on Google. Do not copy other people’s texts or guides. The writer of an article first be seen by Google as the original source, and it will be worth the extra. Good content also give your visitors a reason to return and the chance that they convert to customers increases.
Print engine optimized texts
The text you type is one of the main things about Google’s robots look at when deciding what position you get in the search results list. Here are some tips for search engine optimized texts:
– Use your keywords and keyword phrases in the texts.
– Start a sentence with a keyword.
– Use bold or italics to show that some words are particularly important.
– Do not repeat the keywords too many times, it does not help.